Dan Weinsoft Cited in Shopify Retail Blog Article

June 29, 2016

PORTLAND, Ore. June 29, 2016 — The Good’s Director of Conversion & UX Strategy, Dan Weinsoft was recently cited on the Shopify retail blog. The article, which discussed the problems caused by differing sizing conventions between clothing stores, argued that having a sizing chart for your store is essential. Weinsoft was quoted saying, “Sizing is frequently the No. 1 reason shoppers cite in their decision to shop in-store versus online. In-store retailers have the advantage of “trial-ability” and “observe-ability” simply by having a physical product to touch and try on.”.

columbiaIn addition, Weinsoft specifically commended outdoor brand Columbia for their sizing chart, explaining: “Columbia emphasizes the size and fit guide high on their product detail page. They also designed a prominent on-page size and fit
guide with clear, common measurements and a guide to how to measure yourself for the best fit. They’ve done everything but send a tailor out to their customers’ homes to take measurements.”

Read the full article Why Your Store Needs a Size Chart (and How to Create One) on the Shopify Retail blog.

 

 

 

Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.