From Digital Agency to Conversion Advisory

April 13, 2016

digital-agency-to-optimization-advisoryPORTLAND, Ore. April 13, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the Optimizely blog, on the topic of The Good’s evolution from a digital agency to a conversion advisory.

The article highlights The Good’s transition away from a generalist digital marketing agency toward the focused conversion optimization advisory that it is today. It shares how The Good has realigned the company by focusing on a culture of optimization and reoriented the team and clients around where the most value is provided to them, and most importantly, their consumers.

Read the full article titled Evolving from Digital Agency to Optimization Advisory on the Optimizely blog.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.