PORTLAND, Ore. September 4, 2015 — Eastman Outdoors, makers of Carbon Express Crossbows, arrows, bolts, and accessories partnered with The Good to create a web experience that helps hunters confidently research and purchase crossbows and accessories.

Carbon Express Crossbows’ new website reflects the accuracy, craftsmanship, and heritage of a brand that has delivers absolute confidence for hunters in the moment of truth.

“The new Carbon Express Crossbow website captures the heritage of the Carbon Express brand while also showcasing the technology and refinement of the brand,” said Jon MacDonald, President at The Good. “With a clean look and feel, a simple navigation, and streamlined content the site helps customers get in, get out, and into the field quickly.”

The new website is the first time Eastman Outdoors has separated its hunting products into individual category websites. Prior to carbonexpresscrossbow.com, the crossbow category lived on the same site as Carbon Express’ award winning arrows.

The site was designed according The Good’s customer-centric philosophy that has helped companies increase online sales and conversions. Central to that philosophy is providing a streamlined customer experience that allows for an intuitive research and purchase process.

Visit the new site at carbonexpresscrossbow.com.