Carbon Express Crossbows Steps Out On Its Own With New Website

September 4, 2015

PORTLAND, Ore. September 4, 2015 — Eastman Outdoors, makers of Carbon Express Crossbows, arrows, bolts, and accessories partnered with The Good to create a web experience that helps hunters confidently research and purchase crossbows and accessories.

Carbon Express Crossbows’ new website reflects the accuracy, craftsmanship, and heritage of a brand that has delivers absolute confidence for hunters in the moment of truth.

“The new Carbon Express Crossbow website captures the heritage of the Carbon Express brand while also showcasing the technology and refinement of the brand,” said Jon MacDonald, President at The Good. “With a clean look and feel, a simple navigation, and streamlined content the site helps customers get in, get out, and into the field quickly.”

The new website is the first time Eastman Outdoors has separated its hunting products into individual category websites. Prior to, the crossbow category lived on the same site as Carbon Express’ award winning arrows.

The site was designed according The Good’s customer-centric philosophy that has helped companies increase online sales and conversions. Central to that philosophy is providing a streamlined customer experience that allows for an intuitive research and purchase process.

Visit the new site at


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.