BigCommerce Features Article on A/B Testing from David Hoos

May 25, 2018

PORTLAND, Ore. May 25, 2018 — Leading ecommerce platform BigCommerce recently featured an article on A/B testing from The Good’s David Hoos.


The article provides an in-depth look at the scope of A/B testing, including what A/B testing is, why you should do it, how it works, where you can use it, it provides testing examples, the benefits and challenges of A/B testing, whether it’s worth it, how to find the right A/B testing solution, and more.

He sums it up saying: “A/B testing is one of the most powerful and effective ways to drive ecommerce growth. Some of the biggest, most profitable companies in the world have achieved their massive success in large part due to A/B testing.”

Read A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing on the BigCommerce blog.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.