Marie Forleo’s B-School Features The Good’s Jon MacDonald in New Module

January 31, 2017

Acclaimed author, entrepreneur, and speaker Marie Forleo will have a new module in her popular online training program, B-School, when it launches this March. Marie invited Jon MacDonald, founder and president of The Good, to produce a new module for B-School introducing conversion rate optimization to students of the program.

The training module, entitled Make Your Website a Conversion Machine: 9 Proven Strategies to Convert More Leads & Sales, explains online conversion strategies that are the most fundamental, and perhaps the easiest to miss, when building or improving your website. It also shows you how to build relationships through a website that attracts the right visitors and then converts them into subscribers and buyers.

To learn more about the module and program, visit the Marie Forleo B-School website.


Contact Jon MacDonald, or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.