5 Steps to Improve Your Website’s Performance | Entrepreneurs’ Organization Overdrive Blog

August 15, 2013

In Five Steps to Improve Your Website’s Performance, published on the Entrepreneurs’ Organization Overdrive Blog, The Good’s President Jon MacDonald explains why the best approach to investing a brand’s digital budget is to focus on improving the site’s performance and content through continuous small changes over a long period of time, rather than making a very large change once every few years.

The Overdrive blog is published by the Entrepreneurs’ Organization, a one-stop shop for all-things entrepreneurial. Read the article.


Contact Jon MacDonald, jon@thegood.com or via phone at 503 488 5935

About The Good

The Good is an ecommerce and lead conversion advisory who delivers more revenues, customers, and leads. We are conversion rate experts.

The Good has helped brands like Nike, Xerox, Easton, MasterCraft and Klean Kanteen drive sales and ensure proper revenue realization from their e-commerce and lead generation efforts.

The Good’s team speaks and writes frequently on how brands can best serve the ecommerce and B2B consumer, leading to increased revenues. We also conduct research and publish Insights on the state of ecommerce, conversion optimization, lead conversions, and digital marketing. The firm is headquartered in Portland, Oregon.