Lytics Features Article on Personalization from Jon MacDonald

October 11, 2016

PORTLAND, Ore. October 11, 2016 — Marketing personalization company Lytics recently featured an article on personalization from The Good’s President Jon MacDonald. The article focuses on why brands must work to craft better web personalization experiences today. It highlights the core mission of marketing to provide the right content to the right person at the right time, where to begin the personalization process, and why time is … Read More

The Good’s David Hoos Authors Article for Mobile Engagement Startup

October 5, 2016

PORTLAND, Ore. October 5, 2016 — The Good’s David Hoos was invited to write on social proof for the mobile engagement startup Antenna.is. The article highlights what social proof is, as well as seven of the most common forms of social proof in use today. He explains “Social proof is the psychological phenomenon where we reference the behavior of others to determine our … Read More

UserTesting Hosts Guest Article on Why a Site Design Should Be Your Last Resort

September 23, 2016

PORTLAND, Ore. September 23, 2016 — In a new article published on the UserTesting Blog, Jon MacDonald, President of The Good, argues that a site redesign should be a company’s last resort. The article suggests that complete redesigns often demolish the learnings and insights that a company has accumulated up to that point. It goes on to suggest that regular review of analytics, conducting AB … Read More

The Good President Jon MacDonald Featured on Credit Union Podcast

September 20, 2016

PORTLAND, Ore. September 20, 2016 — The Good President Jon MacDonald was recently interviewed by Cameron Madill of Pixelspoke on conversion rate optimization for credit unions. The thirty minute program, entitled Best Practices are for Beginners: The Secrets of Website Optimization covered a variety of areas from user feedback, to customer needs, to the rapidly changing face of digital marketing. Jon answered a number of questions and explained … Read More

Dan Weinsoft Cited in Shopify Retail Blog Article

June 29, 2016

PORTLAND, Ore. June 29, 2016 — The Good’s Director of Conversion & UX Strategy, Dan Weinsoft was recently cited on the Shopify retail blog. The article, which discussed the problems caused by differing sizing conventions between clothing stores, argued that having a sizing chart for your store is essential. Weinsoft was quoted saying, “Sizing is frequently the No. 1 reason shoppers cite in their decision to shop … Read More

Shopify Partners Blog Publishes Guide on User Experience Design

June 17, 2016

PORTLAND, Ore. June 17, 2016 — The Good Marketing Strategist David Hoos was featured on the Shopify partner blog today, writing on the topic of user experience design. The article was a practical guide introducing user experience design. Not only did it cover it’s definition, but outlined both the process and popular techniques employed in the field of user experience design. David showed the work that … Read More

UXPin Features Article by Jon MacDonald

May 20, 2016

PORTLAND, Ore. May 20, 2016 — The Good’s Founder & President Jon MacDonald was again featured on the UXPin Studio blog, this time on the topic of rotating website carousels. The article offers a critical look at website carousels and highlights the research on their effectiveness, their user experience effectiveness and offers four examples of better alternatives from major brands like Tesla, Burberry, Shopify, and … Read More

Userbrain Publishes Mobile Conversion Article

April 21, 2016

PORTLAND, Ore. April 21 2016 – Dan Weinsoft, Conversion Strategist at The Good was recently asked to contribute an article for the Userbrain blog, on the topic of mobile conversions. Using a real client example, Dan explained the project, demonstrated what prompted the study, his analysis of the situation, how he designed testing for mobile users only, the findings from those tests, … Read More

From Digital Agency to Conversion Advisory

April 13, 2016

PORTLAND, Ore. April 13, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the Optimizely blog, on the topic of The Good’s evolution from a digital agency to a conversion advisory. The article highlights The Good’s transition away from a generalist digital marketing agency toward the focused conversion optimization advisory that it is today. It … Read More

‘Think Like an App Designer’ Article Featured in Business Review Magazine

March 25, 2016

PORTLAND, Ore. March 25, 2016 — The Good was pleased to be featured in the recent March 2016 print issue of Business Review Magazine. The article explains how much of the thinking that goes into app design can teach us a lot about how to organize and build websites that turn visitors into customers. It highlights understanding your customer, doing one … Read More

Guest Article for LeadPages

March 10, 2016

PORTLAND, Ore. March 10, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the LeadPages blog, on the topic of small mistakes that hurt conversion rates. The article highlights how brands can sometimes get so carried away with styles, colors, and branded content that they forget their primary aim: converting visitors … Read More

PRP Interviews The Good’s MacDonald on Reinventing Retail

February 11, 2016

PORTLAND, Ore. February 11, 2016 — The Good’s Founder & President Jon MacDonald will be interviewed on Portland Radio Project’s Biz503 show about reinventing retail, and specifically ecommerce, on February 12th at 1pm PT. Some of the questions to be answered include, how are bricks-and-mortar outfits navigating the headwinds of online shopping? And, how can your brand stand out in the cacophony of … Read More

Guest Article For UXPin

February 1, 2016

PORTLAND, Ore. February 1, 2016 — The Good’s Founder & President Jon MacDonald was asked to contribute an article for UXPin‘s Studio blog, on the topic of how to utilize white space to improve conversions. The article takes a case study format, and reviews tactics that have worked for The Good’s clients such as gDiapers, Xerox, and Cummins Allison. Distinct points of … Read More

Jon MacDonald Interviewed for Article on Holiday Shopping

November 13, 2015

PORTLAND, Ore. November 13, 2015 — The Good’s Founder & President Jon MacDonald was recently interviewed for Spanish language newspaper Publimetro’s article on holiday shopping. Publimetro interviewed ecommerce experts to understand how consumers can have the best Black Friday and Cyber Monday experiences this holiday season. The article then goes into the future of online shopping, where Jon states The Good believes the future … Read More

The Good Is An Optimizely Certified Solutions Partner

August 17, 2015

The Good, ecommerce and lead generation advisors, announced today that it is now an Optimizely certified solutions partner. Optimizely is the leading experience platform for A/B testing and personalization.

ORW Talk Helps Companies Fix the 98% Ecommerce Sales Leak

January 8, 2015

The talk, delivered at the annual Outdoor Retailer Winter Market, will show companies and marketers how, by shifting their focus away from conversion rates and towards constant improvement of the brand’s online customer experience, they can see huge gains in online revenue.

Snow Peak’s New Website Gets Customers Into the Outside

May 30, 2014

Snow Peak, makers of high-quality minimalist camping gear, is launching a new website to help expand the popular Japanese brand’s growth in America.

Partnered with Snow Peak is Portland’s The Good, a digital marketing agency for outdoor and athletic brands. Together they have designed a website that brings the beauty and simplicity of Snow Peak’s analog products to digital with the launch of a new snowpeak.com

Klean Kanteen and The Good Team to Create Sustainable Website

May 15, 2014

Klean Kanteen, leading provider of 18/8 food-grade stainless steel hydration bottles, and other sustainable alternatives to single-use plastic has engaged The Good, an ecommerce and lead generation advisory, focusing on conversion rate optimization.

Research Report Release: The Single Digital Experience

April 15, 2014

A new research report just released by the digital marketing agency The Good, The Single Digital Experience, lays out the cost of inaction and the lucrative possibilities for brands that offer a digital experience across all digital devices that is seamless, helpful, and easy to use.

Snow Peak and The Good Team Up on E-Commerce Refresh

January 21, 2014

The Good and elite camping and outdoor lifestyle creator Snow Peak will embark on an engagement to refresh both the branded website and e-commerce experiences for SnowPeak.com, today announced The Good’s president, Jon MacDonald.

The Oregonian Profiles The Good

February 26, 2013

The Oregonian profiles The Good’s partners Shaun Tinney and Jon MacDonald in the article As E-Commerce Industry Grows, Portland Agency The Good Grows With It.

Portland Business Journal: Fastest Growing Companies 2013

January 20, 2013

For the second year in a row, digital marketing agency The Good has been recognized by The Portland Business Journal as one of the region’s 100 fastest growing companies. For 2013 The Good ranked at #33 with a growth rate of 141.76%.

Effective E-Commerce For Athletic And Outdoor Brands

December 5, 2012

Brand leaders who want to know what consumers are seeking in their e-commerce experiences, what’s most effective, and why mobile checkout should be on every brand’s digital roadmap, will want to catch Shaun Tinney’s presentation on Effective E-Commerce for Athletic & Outdoor Brands.