Acclaimed author, entrepreneur, and speaker Marie Forleo will have a new module in her popular online training program, B-School, when it launches this March. Marie invited Jon MacDonald, founder and president of The Good, to produce a new module for B-School introducing conversion rate optimization to students of the program. The training module, entitled Make Your Website a Conversion Machine: 9 … Read More
PORTLAND, Ore. October 11, 2016 — Marketing personalization company Lytics recently featured an article on personalization from The Good’s President Jon MacDonald. The article focuses on why brands must work to craft better web personalization experiences today. It highlights the core mission of marketing to provide the right content to the right person at the right time, where to begin the personalization process, and why time is … Read More
PORTLAND, Ore. October 5, 2016 — The Good’s David Hoos was invited to write on social proof for the mobile engagement startup Antenna.is. The article highlights what social proof is, as well as seven of the most common forms of social proof in use today. He explains “Social proof is the psychological phenomenon where we reference the behavior of others to determine our … Read More
PORTLAND, Ore. September 23, 2016 — In a new article published on the UserTesting Blog, Jon MacDonald, President of The Good, argues that a site redesign should be a company’s last resort. The article suggests that complete redesigns often demolish the learnings and insights that a company has accumulated up to that point. It goes on to suggest that regular review of analytics, conducting AB … Read More
PORTLAND, Ore. September 20, 2016 — The Good President Jon MacDonald was recently interviewed by Cameron Madill of Pixelspoke on conversion rate optimization for credit unions. The thirty minute program, entitled Best Practices are for Beginners: The Secrets of Website Optimization covered a variety of areas from user feedback, to customer needs, to the rapidly changing face of digital marketing. Jon answered a number of questions and explained … Read More
PORTLAND, Ore. June 29, 2016 — The Good’s Director of Conversion & UX Strategy, Dan Weinsoft was recently cited on the Shopify retail blog. The article, which discussed the problems caused by differing sizing conventions between clothing stores, argued that having a sizing chart for your store is essential. Weinsoft was quoted saying, “Sizing is frequently the No. 1 reason shoppers cite in their decision to shop … Read More
PORTLAND, Ore. June 17, 2016 — The Good Marketing Strategist David Hoos was featured on the Shopify partner blog today, writing on the topic of user experience design. The article was a practical guide introducing user experience design. Not only did it cover it’s definition, but outlined both the process and popular techniques employed in the field of user experience design. David showed the work that … Read More
PORTLAND, Ore. May 20, 2016 — The Good’s Founder & President Jon MacDonald was again featured on the UXPin Studio blog, this time on the topic of rotating website carousels. The article offers a critical look at website carousels and highlights the research on their effectiveness, their user experience effectiveness and offers four examples of better alternatives from major brands like Tesla, Burberry, Shopify, and … Read More
PORTLAND, Ore. April 21 2016 – Dan Weinsoft, Conversion Strategist at The Good was recently asked to contribute an article for the Userbrain blog, on the topic of mobile conversions. Using a real client example, Dan explained the project, demonstrated what prompted the study, his analysis of the situation, how he designed testing for mobile users only, the findings from those tests, … Read More
PORTLAND, Ore. April 13, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the Optimizely blog, on the topic of The Good’s evolution from a digital agency to a conversion advisory. The article highlights The Good’s transition away from a generalist digital marketing agency toward the focused conversion optimization advisory that it is today. It … Read More
PORTLAND, Ore. March 25, 2016 — The Good was pleased to be featured in the recent March 2016 print issue of Business Review Magazine. The article explains how much of the thinking that goes into app design can teach us a lot about how to organize and build websites that turn visitors into customers. It highlights understanding your customer, doing one … Read More
PORTLAND, Ore. March 10, 2016 – Jon MacDonald, Founder & President of The Good was recently asked to contribute an article for the LeadPages blog, on the topic of small mistakes that hurt conversion rates. The article highlights how brands can sometimes get so carried away with styles, colors, and branded content that they forget their primary aim: converting visitors … Read More
PORTLAND, Ore. February 11, 2016 — The Good’s Founder & President Jon MacDonald will be interviewed on Portland Radio Project’s Biz503 show about reinventing retail, and specifically ecommerce, on February 12th at 1pm PT. Some of the questions to be answered include, how are bricks-and-mortar outfits navigating the headwinds of online shopping? And, how can your brand stand out in the cacophony of … Read More
PORTLAND, Ore. February 1, 2016 — The Good’s Founder & President Jon MacDonald was asked to contribute an article for UXPin‘s Studio blog, on the topic of how to utilize white space to improve conversions. The article takes a case study format, and reviews tactics that have worked for The Good’s clients such as gDiapers, Xerox, and Cummins Allison. Distinct points of … Read More
PORTLAND, Ore. November 13, 2015 — The Good’s Founder & President Jon MacDonald was recently interviewed for Spanish language newspaper Publimetro’s article on holiday shopping. Publimetro interviewed ecommerce experts to understand how consumers can have the best Black Friday and Cyber Monday experiences this holiday season. The article then goes into the future of online shopping, where Jon states The Good believes the future … Read More
Eastman Outdoors, makers of Carbon Express Crossbows, arrows, bolts, and accessories partnered with The Good to create a web experience that helps hunters confidently research and purchase crossbows and accessories.
The Good, ecommerce and lead generation advisors, announced today that it is now an Optimizely certified solutions partner. Optimizely is the leading experience platform for A/B testing and personalization.
Cummins Allison, the global leader in providing currency, coin, check and ticket-handling solutions, is rolling out its new site design.
Ecommerce and website lead generation optimization specialists publish book that basically gives away the keys to website optimization and conversion.
gDiapers, the company redefining disposable diapers, is launching its new website to help parents looking for a stylish alternative to traditional diapers.
ExOfficio, makers of quality clothing for travel, fishing, and adventures, is relaunching their website with an eye for the future.
The Portland Business Journal has selected Jon MacDonald, President and Founder of The Good, as one of its 2015 top Forty Under 40 business leaders award winners.
The talk, delivered at the annual Outdoor Retailer Winter Market, will show companies and marketers how, by shifting their focus away from conversion rates and towards constant improvement of the brand’s online customer experience, they can see huge gains in online revenue.
The Good’s Shaun Tinney will deliver a talk at the upcoming SnowSports Industry of America’s annual Snow Show on January 29.
The University of Oregon brought on The Good, an e-commerce and lead generation advisory, to create the new site because of The Good’s proven track record of success creating stunning and effective lead conversion websites.
Klean Kanteen tapped The Good, an e-commerce advisory, to create a new web experience that highlights Klean Kanteen’s elegantly simple beauty with an intuitive customer experience and an easy way to update it’s content on the fly.
Tinney’s talk showed how by being an online source that helps customers, e-commerce websites can double e-commerce sales within 24 months.
This year, the Good was ranked 47 out of 100 companies honored by The Portland Business Journal for achieving 95.91% growth over the past three years.
Snow Peak, makers of high-quality minimalist camping gear, is launching a new website to help expand the popular Japanese brand’s growth in America.
Partnered with Snow Peak is Portland’s The Good, a digital marketing agency for outdoor and athletic brands. Together they have designed a website that brings the beauty and simplicity of Snow Peak’s analog products to digital with the launch of a new snowpeak.com
Klean Kanteen, leading provider of 18/8 food-grade stainless steel hydration bottles, and other sustainable alternatives to single-use plastic has engaged The Good, an ecommerce and lead generation advisory, focusing on conversion rate optimization.
To assist with the NXT series launch, MasterCraft once again tapped The Good to create a website tailored to needs of the NXT series younger audience.
A new research report just released by the digital marketing agency The Good, The Single Digital Experience, lays out the cost of inaction and the lucrative possibilities for brands that offer a digital experience across all digital devices that is seamless, helpful, and easy to use.
The Good and elite camping and outdoor lifestyle creator Snow Peak will embark on an engagement to refresh both the branded website and e-commerce experiences for SnowPeak.com, today announced The Good’s president, Jon MacDonald.
Brand leaders attending the 2014 Outdoor Retailer Winter Show who want to know how consumers are really using digital in active lifestyle retail environments will want to catch Shaun Tinney’s presentation on the State of Active Lifestyle Retail at the Salt Palace Convention Center in downtown Salt Lake City.
Brand leaders attending the 2014 SnowSports Industries America (SIA) Snow Show who want to know how consumers are really using digital in active lifestyle retail will want to catch Shaun Tinney’s presentation on the State of Active Lifestyle Retail at the Colorado Convention Center in downtown Denver.
The Digital Trends for the Active Lifestyle Consumer Report—a new report reflecting research and insights on active lifestyle consumers’ athletic apparel, footwear, and equipment in store and online shopping and purchasing habits—is now available.
When Portland Monthly magazine was looking for workplace insights for a feature in its Best Places to Work Issue, they tapped The Good’s Jon MacDonald for five office ideas all bosses should know about (and promptly steal).
Active lifestyle marketers have more data available to them than ever before and data is rapidly becoming a foundational driver of marketing decisions for all of us. But spreadsheets and analytics can only tell one part of the customer story.
In Five Steps to Improve Your Website’s Performance, published on the Entrepreneurs’ Organization Overdrive Blog, The Good’s President Jon MacDonald explains why the best approach to investing a brand’s digital budget is to focus on improving the site’s performance and content.
The Good has distilled the implications of surveys, interviews and testing with thousands of its client’s customers into a report containing research-backed e-commerce best practices for Athletic and Outdoor brands.
The Oregonian profiles The Good’s partners Shaun Tinney and Jon MacDonald in the article As E-Commerce Industry Grows, Portland Agency The Good Grows With It.
For the second year in a row, digital marketing agency The Good has been recognized by The Portland Business Journal as one of the region’s 100 fastest growing companies. For 2013 The Good ranked at #33 with a growth rate of 141.76%.
Brand leaders who want to know what consumers are seeking in their e-commerce experiences, what’s most effective, and why mobile checkout should be on every brand’s digital roadmap, will want to catch Shaun Tinney’s presentation on Effective E-Commerce for Athletic & Outdoor Brands.
Recognized by The Portland Business Journal as one of the region’s 100 fastest growing private companies in 2012, The Good ranked in the top fifth of the list at #20.