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98% Failure Rate: Fixing the Ecommerce Sales Leak

By The Good
0 minute read | Last Updated: May 22, 2016

Brands and marketers can do better by shifting their focus away from conversion rates and toward constant improvement of their brand’s customer experience.

Marketers spend years trying to increase conversion rates by small percentage points in the hopes of achieving the holy grail of 2% conversion. That mindset keeps the largest opportunities hidden from view.

Brands can do better by shifting their focus away from ecommerce conversion rates and toward constant improvement of their brand’s customer experience.

In this video of our talk at the 2014 SIA Snow Show, we lay out how to unlock hidden revenue using the guidance of The Karate Kid.