Data & Analytics
The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.
by Natalie Thomas // 8 min read
Customer Experience
A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.
by Natalie Thomas // 13 min read
Optimization
Low traffic doesn’t mean CRO is off the table. Learn the different types of validation you can use to optimize for conversions.
by Jon MacDonald // 12 min read
Company Culture
One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.
Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.
by Jon MacDonald // 7 min read
Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.
by Sumita Paulson // 7 min read
Uncover the copy for your ecommerce website that converts visitors and builds a better customer experience.
by Jon MacDonald // 10 min read
Learn more about A/B testing with practical how-tos, examples, and tools.
A well-structured testing roadmap is essential to operating an efficient optimization program. Here's how to build one.
by Natalie Thomas // 11 min read
User testing is the best way to understand how your target users are interacting with your website or product. This Insight focuses on how to analyze and interpret the data you collect in your user testing program.
by The Good // 6 min read
User testing is the best way to know how people are interacting with your website or product. This Insight takes a closer look at how to develop tasks and questions that will supercharge your testing program.
by The Good // 7 min read
Sumita Paulson
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7 min read
Jon MacDonald
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12 min read
Sumita Paulson
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7 min read
Natalie Thomas
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11 min read
