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culture of experimentation

Company Culture

How To Inspire A Culture Of Experimentation [Step-By-Step]

One of the major drivers of successful and innovative companies is their experimentation culture. To build a culture of experimentation in your own company, follow these steps.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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rapid testing cro

Data & Analytics

Rapid Testing: The Next Evolution of CRO

Let's talk about how you can use rapid testing to make data-backed decisions when you don't have time for a full CRO program.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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boost creativity with these 5 tips - header

Company Culture

5 Tips To Boost Creativity From An Ecommerce UX Designer

Learn how to boost creativity, unleash confidence, and become a better designer or ecommerce manager.

by Sumita Mukund // 7 min read

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header - copy testing

Conversion Rate Optimization

The Ultimate Guide to Copy Testing For Ecommerce Brands

Uncover the copy for your ecommerce website that converts visitors and builds a better customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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a/b testing examples

Conversion Rate Optimization

What is A/B Testing (+ Five A/B Testing Examples You Can Steal)

Learn more about A/B testing with practical how-tos, examples, and tools.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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Conversion Rate Optimization

How to Build an Efficient A/B Testing Roadmap

A well-structured testing roadmap is essential to operating an efficient conversion optimization program.

by Natalie Thomas Natalie Thomas // 10 min read

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Conversion Rate Optimization

How to Conduct High Impact User Testing: Part 3 – Analyzing the Results

User testing is the best way to understand how your target users are interacting with your website or product. This Insight focuses on how to analyze and interpret the data you collect in your user testing program.

by The Good // 6 min read

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how to conduct user testing part 2

Conversion Rate Optimization

How to Conduct High-Impact User Testing: Part 2 – Formulating Tasks and Questions

User testing is the best way to know how people are interacting with your website or product. This Insight takes a closer look at how to develop tasks and questions that will supercharge your testing program.

by The Good // 7 min read

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Conversion Rate Optimization

How to Conduct High-Impact User Testing: Part 1 – Thoughtful Panel Selection

User testing is the best way to know how people are interacting with your website or product. This Insight takes a closer look at how to properly screen and select users for your testing panel.

by The Good // 6 min read

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