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Conversion Rate Optimization

Website Navigation: 10 Conversion Tips & Winning Examples

The more user-friendly your navigation is, the more time users will spend on your site. Here's how you can give them the best experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 17 min read

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Conversion Rate Optimization

How to Design an Effective Ecommerce Product Category Page

The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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Customer Experience

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus profile photo Maria Balus // 11 min read

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Customer Experience

Dark Patterns: The Ultimate Conversion Blocker for Ecommerce Websites

Dark patterns are a surefire way to kill conversions on your ecommerce website. In this Insight, we’ll be taking a closer look at why that is.

by Rudy Klobas // 9 min read

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Conversion Rate Optimization

The Complete Guide to B2B Website Design (with Examples and Tips)

Don’t let a poorly-designed website keep you from driving conversions. Level up your B2B website design and improve customer experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 18 min read

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Conversion Rate Optimization

Why Image Carousels Are Almost Always A Bad Idea

This insight takes a closer look at why image carousels are so ineffective at converting site visitors, and what you can do instead to help improve the user experience of your ecommerce store.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Conversion Rate Optimization

How to Resolve Address Line 2 (and Other Form Issues)

While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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