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Conversion Rate Optimization

How to Design an Effective Ecommerce Product Category Page

The product category page is an essential step on your consumer's pathway to purchase. Keep these rules in mind as you design it.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 16 min read

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Customer Experience

10 Principles of Good UX Form Design (+ Winning Form Design Examples)

These are the key principles of form design for SaaS and ecommerce brands. Learn more and explore over 31 form design examples.

by Maria Balus // 11 min read

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Conversion Rate Optimization

8 Innovative Ways to Optimize Your Website Navigation

Website navigation can make or break your visitors’ experience. The easier and more engaging your navigation experience is, the more time users will spend on your site.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 7 min read

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Customer Experience

Dark Patterns: The Ultimate Conversion Blocker for Ecommerce Websites

Dark patterns are a surefire way to kill conversions on your ecommerce website. In this Insight, we’ll be taking a closer look at why that is.

by Rudy Klobas // 9 min read

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Conversion Rate Optimization

B2B Website Design Best Practices That Work (with Examples)

94% of B2B buyers research online before finalizing a purchase. If you want to see an increase in lead conversions, you need to design for those buyers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 13 min read

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Conversion Rate Optimization

Why Image Carousels Are Almost Always A Bad Idea

This insight takes a closer look at why image carousels are so ineffective at converting site visitors, and what you can do instead to help improve the user experience of your ecommerce store.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 10 min read

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Conversion Rate Optimization

How to Resolve Address Line 2 (and Other Form Issues)

While Address Line 2 is never the sole reason shoppers leave before buying, the friction it creates can certainly be a factor in the decision.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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