roadmapping in optimization process

Optimization

Compound Learnings From Your Experimentation Program With An End Of Year Roadmapping Exercise

Before you build next year’s testing roadmap, here are 3 steps to make sure your efforts from last year are taken into account. Follow them and your learnings will compound.

by maggie paveza Maggie Paveza // 7 min read

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Optimization

Encouraging A “Test And Learn” Culture To Keep Innovation Fresh After 30 Years In Business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

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eManualOnline website being displayed on several device screens

Optimization

Being Bold Brings Big Benefits (like a £530K increase in annualized revenue)

How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

by caroline appert profile picture Caroline Appert // 6 min read

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Coder working on test idea for website

Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas headshot Natalie Thomas // 8 min read

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laird case study

Optimization

How Laird Superfood’s Team Saw 17:1 ROI On Optimization Efforts with a “Stay Curious, Test To Learn” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

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Company Culture

Test and Learn Culture: The Key to Data-Driven Optimization and Customer Satisfaction

Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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