Conversion Rate Optimization

Encouraging a “test and learn” culture to keep innovation fresh after 30 years in business

How Studio M encouraged a culture of testing and experimentation by partnering with The Good to improve their customer journey.

by caroline appert profile picture Caroline Appert // 9 min read

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eManualOnline website being displayed on several device screens

Conversion Rate Optimization

Being Bold Brings Big Benefits (like a £530K increase in annualized revenue)

How eManualOnline embraced a spirit of experimentation by working with The Good for a 50% win rate and a 9:1 ROI.

by caroline appert profile picture Caroline Appert // 6 min read

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Coder working on test idea for website

Conversion Rate Optimization

5 Tests We Would Run On (Almost) Any Ecommerce Site

Want to improve your conversion rate and customer experience? We’re sharing 5 of our favorite tests that repeatedly deliver insights.

by Natalie Thomas Natalie Thomas // 8 min read

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Laird screenshots for case study

Conversion Rate Optimization

How Laird Superfood’s Ecommerce Team Tripled Their Conversion Rate with a “Stay Curious, Test Everything” Mindset

by caroline appert profile picture Caroline Appert // 10 min read

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