Digital Marketing Archives

Drive & Convert

Drive and Convert (Ep. 094): The Rise of Video in 2024

Jon and Ryan explore the evolving landscape of video content and how it can impact website traffic and conversion rate.

by Angel Earnshaw // 32 min read

Drive and Convert (Ep. 088): The Future of Attribution and AI

Jon and Ryan unpack insights gained from recent events at Google and Logical Position. Listen for answers to questions like 'what is the future of attribution and AI?' to 'what strategies should I consider for the holidays?'

by Angel Earnshaw // 31 min read

Drive and Convert (Ep. 080): Managing Attribution Model Changes

In this episode of "Drive and Convert," Jon and Ryan discuss Google's recent decision to sunset certain attribution types. They also delve into the challenges that small businesses might face and how they can explore more creative and calculated alternatives.

by Angel Earnshaw // 26 min read