people going over data

Good Question

What Is The Difference Between Data-informed, Data-backed, And Data-driven?

Many organizations aspire to be data-backed, but they often fall short by primarily relying on generative research methods.

by Natalie Thomas headshot Natalie Thomas // 3 min read

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person doing research

Good Question

What Should We Do With All Of The Customer Data We’ve Collected?

All too often, great research winds up on dusty digital shelves and never see the light of day. Don’t waste the data you’ve collected.

by Katie Encabo // 4 min read

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Dynojet website open on desktop and mobile devices

Optimization

How Removing Assumptions and Bringing in an Outside Perspective Led to Over $5 Million in Annualized Revenue Gains

Find out how Dynojet unlocked the expertise of a whole team of strategists, researchers, designers, and more on the Digital Experience Optimization Program™.

by caroline appert profile picture Caroline Appert // 6 min read

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customer-needs-google-analytics-goal-flow-header

Company Culture

Test and Learn Culture: The Key to Data-Driven Optimization and Customer Satisfaction

Discover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the digital experience.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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