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Customer Experience

Customer Research: The Most Underappreciated Strategy In Your Toolkit

Customer research has far-reaching positive implications for businesses. This is a step-by-step guide for how to leverage the tool.

by laura-bosco-profile-picture Laura Bosco // 37 min read

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Conversion Rate Optimization

Eight Tactics to Help Increase Your Average Order Value

Increasing your average order value is a powerful way to grow your overall sales. Follow these eight tactics to get started.

by Rudy Klobas // 12 min read

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customer centric brand

Customer Experience

Why a Customer-Centric Strategy is Essential

In this Insight, we'll look at why customer-centric brands are so successful and how you can replicate their customer experience for your own brand.

by David Hoos headshot David Hoos // 10 min read

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Customer Acquisition

Creating a Winning Abandoned Cart Email

In this Insight we take a deep dive on abandoned cart emails, explaining why they’re effective, and how to design the perfect one for your target audience.

by Rudy Klobas // 12 min read

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RFM-analysis-segmentation

Data & Analytics

How RFM Analysis Helps You Segment and Convert Customers Better

RFM Analysis is a customer segmentation method that helps you target your customers with the right message in the right place at the right time based on three key data points.

by David Hoos headshot David Hoos // 9 min read

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how to increase website conversions

Customer Experience

How to Discover Your Customer Objections (and How to Handle Them)

Uncovering and resolving customer objections is easier than you think, and you have the tools to get started now.

by James Sowers James Sowers // 16 min read

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Data & Analytics

How to Prepare Your Ecommerce Site for the GDPR

While the GDPR may represent an extra burden to your business, it may also deliver some long term benefits.

by David Hoos headshot David Hoos // 6 min read

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cro audit and qualitative vs quantitative research and landing page header

Customer Acquisition

Google Ads Not Converting? Here’s Why

Learn why your ecommerce site gets Google Ads clicks, but no sales—and how to improve conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 5 min read

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Customer Acquisition

How to Optimize Your Ecommerce SEO for Conversions

Discover how attention to your high commercial intent keywords can help improve your ecommerce SEO and boost conversions.

by Jack Saville // 8 min read

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