Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Ryan and Jon sat down to share strategies for helping you make the most of the extra attention.

by James Sowers // 31 min read

Most ecommerce brands jump straight into paid search as an acquisition channel, but in this episode Jon and Ryan discuss the merits of investing in search engine optimization as a long-term growth strategy.

by James Sowers // 24 min read

Many brands default to discounting as the "easy button" for juicing their online sales, but this can put you on a sales treadmill that is increasingly hard to get off of. In this episode, Ryan and Jon talk about what to do instead of discounting.

by Caroline Appert // 26 min read

There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sales have dipped, and the data is telling us that there is a lack of volume of sales –– but is this just poor advertising channel performance? Or is this pandemic hangover as more folks rush back to retail? Today, Ryan and Jon unpack these questions.

by James Sowers // 24 min read

Clients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever to make the most out of the traffic they’re already getting. The challenge I’ve seen, and I’d like to address today, is that I haven't seen anybody really talking about optimization when it comes to iOS15 updates. And that's what Jon and Ryan focus on today.

by James Sowers // 20 min read

Today we're tackling the hot topic of Facebook and how Apple's iOS 14 update has affected its performance. Based on analytics, it appears like the data might be going in a negative direction, and many people are jumping ship to other platforms. But should you? Today Ryan tackles the question of whether you should be re-directing Facebook traffic to other platforms.

by James Sowers // 25 min read

Direct-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a better purchasing experience. BUT, the strongest brands find a way to balance a DTC model with other external sales channels. When considering this option, many brand owners are justifiably concerned about introducing channel conflicts to their business. So, today we're going to talk about channel conflict and how to manage it effectively as a fast-growing ecommerce brand.

by James Sowers // 26 min read