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Data & Analytics

Why Industry Benchmarks are Bullshit

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers.

by Natalie Thomas Natalie Thomas // 17 min read

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Data & Analytics

The 10 Most Important Ecommerce Metrics to Track

The most successful ecommerce brands base their business-decisions off of data. This Insight looks at the ten most critical metrics that your business should always be focused on.

by Rudy Klobas // 12 min read

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