Customer Experience

Improve the customer experience of your ecommerce brand with insights from CRO experts. Articles to improve lifetime value, increase customer retention, and more.

Customer Experience

Expert Guide on Ecommerce Returns: Why They Happen & How to Reduce Them

Here is the bottom line: Ecommerce returns are inevitable. The good news is once you accept this fact, you can better prepare for them.

by caroline appert profile picture Caroline Appert // 13 min read

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customer centric approach

Customer Experience

The Importance of a Customer-Centric Approach in Creating Digital Experiences

The digital landscape is constantly changing and evolving, but one thing remains the same: it’s always crucial to listen to your customers.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 14 min read

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ecommerce gamification

Customer Experience

Ecommerce Gamification: How To Engage Customers Like A Winning SaaS Company

Ecommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create engaging digital experiences.

by Maya Merrill // 10 min read

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digital customer expectations

Customer Experience

How to Understand and Meet Digital Customer Expectations

In a landscape where products and services can come across as very similar, understanding your customers and their expectations can be a real differentiator.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 12 min read

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how to improve customer experience for customer satisfaction

Customer Experience

Why Ecommerce Customer Experience Matters (and What to Do About It)

At the end of the day, customer satisfaction is what truly matters. Learn how to improve your customer experience to increase conversions.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

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customer browsing mobile menu design on ecommerce website

Customer Experience

5 Strategies for Improving Mobile Menu Design From Our Pattern Library

Mobile menu design is not a one-size-fits-all approach. Here are winning strategies from our own pattern library to help you get started.

by Angel Earnshaw // 10 min read

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customers being interviewed about their experience

Customer Experience

Drive Business Growth at the Intersection of Positive Customer Sentiment & Ethical Website Design

As a brand, it’s important to understand your customers' sentiment. Once you uncover their thoughts, you can make ethical optimizations to your website experience that improve growth.

by Sumita Mukund headshot Sumita Paulson // 15 min read

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group of engaged people using different devices due to ecommerce personalization

Customer Experience

Using Ecommerce Personalization to Deliver Engaging Customer Experiences

Ecommerce personalization is a powerful way to tailor the customer experience to each shopper. Learn how it works and how to use it in this article.

by maggie paveza Maggie Paveza // 14 min read

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Customer Experience

11 Examples of the Best Onboarding Experiences in SaaS to Inspire Your Own

Most onboarding experiences can make or break a product. Here are examples of great onboarding experiences, including key tips like tailoring your flow to individual needs, creating quick wins, and pushing value.

by caroline appert profile picture Caroline Appert // 12 min read

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