Conversion Growth Lab™

Level up your conversion optimization expertise.

Learn directly from the experts behind growth for brands large and small in this private CRO community. 

join the waitlist

Great for teams and professionals who want to expand their skillset and deepen their CRO knowledge-base.

  • Learn from expert practitioners
  • Gain deeper CRO insights
  • Network and find new opportunities
  • Contextualize industry trends

What’s included in your membership?

Access to our private Slack community

The Slack community is a place for members to share insights, ask questions, or pass along helpful resources. Periodically we’ll host exclusive AMAs where you’ll be able to get questions answered by industry experts.


Exclusive research reports

Our reports are focused on conversion-centric design for brands doing business online. A new downloadable report will be made available each month. In addition, you’ll be able to access and download any reports that were posted before the date that you joined.


Video teardown library of 100 top ecommerce brands

The teardown video library is a place where you’ll be able to watch live critiques of top ecommerce websites. These videos provide you with ideas for how to improve other websites through conversion optimization tips that you can apply to your own website.


Monthly industry round table discussions

Each month we’ll host a digital round table discussion for peer learnings and sharing that a limited number of members can sign-up to be a part of. We’ll select an ecommerce industry leader to facilitate the conversation and ensure attendees leave with actionable insights and value for their own conversion challenges.


“Office hours” with conversion rate optimization experts

Monthly access to The Good’s conversion optimization team to ask questions and get expert advice.


Secure your spot in the Conversion Growth Lab™

Great for teams and professionals who want to expand
their skillset and deepen their CRO practice.

  • Learn from expert practitioners
  • Gain deeper CRO insights
  • Network and find new opportunities
  • Contextualize industry trends

$70/ month

Cancel anytime

$700/ year

Save $140

Join the community today and your subscription rate will never change.

Join the waitlist.

Be the first to gain access to this private CRO community when it is launched soon. What’s included:

  • Access to our private Slack community
  • Exclusive research reports
  • Video teardown library
  • Monthly industry roundtable discussions
  • “Office hours” with CRO experts