Conversion Growth Program™

Continually improve ecommerce sales and conversion rates with a proven risk-free program.

The Conversion Growth Program™ is perfect for companies who are:

  • Frustrated with low online sales
  • Suffering from low conversion rates
  • Paying for traffic which doesn’t convert
  • Tired of shopping cart abandonment
  • Losing sales due to site design
  • Looking to improve average order value

For companies looking to increase their site-wide conversions, the Conversion Growth Program™ is a done-for-you testing and conversion optimization service.

Conversion Growth Program™

This flexible conversion optimization program is customized based on the clicks and movements of your specific site visitors.

The program starts with a complete funnel analysis and identifies conversion roadblocks.

In the months that follow we lay out an optimization roadmap to provide ongoing improvement recommendations through A/B and multivariate testing.

Get access to all of this with a no risk month-to-month engagement.

Program paid monthly
No lock-in, cancel anytime

Data analysis
Conversion research
A/B, multivariate, and split testing
Monthly reporting
Ongoing advisement


“In terms of laying it all down, then identifying what’s lowest hanging fruit and then figuring out how we can best maximize, it’s been really a great push for us and we now set other agencies to that standard.”

Deliverables include:

Data analysis
Initial funnel analysis, data auditing, and event tagging

Ongoing conversion research
— Surface conversion blockers and establish challenges utilizing heatmaps, usability testing, & competitive analysis

Test design, development, & analysis
— Leverage advanced A/B, multivariate, and split testing to overcome conversion barriers and mitigate the risk of blind redesigns

Monthly reporting
— Review progress in monthly strategy sessions to understand factors impacting conversion readiness and explore actionable solutions. We’re dedicated to helping you understand what changes are being made and insights are learned, at every step of the program.

Ongoing advisement
— The Good are your conversion partners. We’re available throughout the monthly program cycles to answer your questions. Lean on your dedicated conversion strategy team for design reviews and bug reporting, or as an extra investigative hand.

We improve your conversion rate turning more visitors into buyers.

Xerox logo


conversion increase

Bell Helmets


revenue increase

Easton Baseball


revenue increase


revenue increase

Klean Kanteen


mobile increase

How Is the Conversion Growth Program™ Structured? How Long Does It Last?

While our program is a risk-free month-to-month commitment, we recommend clients plan for an engagement of at least six months to ensure the greatest return on investment.

The first two weeks are dedicated to data collection, site experience analysis, and testing roadmap formation. Then testing begins as we iterate our way to improved conversions.

After that, each month our team highlights quick wins, hands off winning designs for your team to implement, and continues to analyze, test, and optimize the remaining site experience.

Who is the Conversion Growth Program™ for?

Conversion optimization and testing are proven means of driving incremental UX improvements that result in higher conversions and revenue.

While we think any site could benefit from our suite of optimization services, A/B testing and continuous advisement are best for sites with a minimum of 40k visitors.

Teams with dedicated development resources can implement winning tests and get the best value out of our services.

How much does it cost?

The average Conversion Growth Program™ customer invests around $120k per year, on a riskfree month-to-month engagement that can be canceled at any time.

A one-time onboarding fee is due at the time of kickoff to cover onboarding, tools setup, initial data collection, and initial site analysis. Monthly program cost thereafter charged beginning on the date of initial strategy session.

Return on Investment:

Even a modest conversion rate increase for an ecommerce site with significant sales can lead to a notable ROI.
For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $5,000,000 annual online sales will yield over $806,596 in extra sales every year.

Please Note

The Conversion Growth Program™ is best for sites with at least 40k monthly visitors. Not quite there yet? Lower traffic site owners can check out our suite of solutions for small but mighty businesses.


“Having partners that are able to point out flaws that I’m not noticing has been really valuable in improving our overall site experience. Because we’re able to have tests running all the time, there are constant improvements. Every month, our site is better than it was the month prior.

We are experienced with your technology

Google Optimize
VWO Logo

Google Optimize – Kameleoon – VWO – Adobe Target – Hotjar – Google Analytics – Fullstory – Adobe Analytics – UserTesting
Shopify Plus – Magento – Salesforce Commerce – WooCommerce – SAP Commerce – and many more…

We average a 9:1 ROI for our customers.

But don’t just take our word for it…


Conversion rate increase

“The Conversion Growth Program™ hands down paid for itself within the first six months, with a 9 to 1 ROI.”

Stephen Lease
Director of Digital Marketing, Easton Sports

Hear from Stephen Lease, Director of Digital Marketing at Easton Sports, about how they achieved a 240% revenue increase with The Good’s Conversion Growth Program™.

We help convert more of your existing website visitors into buyers.

Let’s talk about putting our conversion optimization to work for you.

What Some of Our Clients Say about the 
Conversion Growth Program™:

Diane James Home

“Working with The Good has been an amazing experience, our conversion rate is up 35%, our average order value is up 15%, and best of all our revenues are up 50%.”

Carolyn McDonoughCo-CEO, Diane James Home

Easton Baseball

“Working with The Good increased our sales, improved conversion rates, and enhanced the user experience. The Good keeps real, relevant, and everlasting.”

Stephen Lease, Director of Digital Marketing, Easton Sports

Optic Nerve

“It wasn’t long before all the “prep” work started to pay dividends.”

Spike Richards, Director Business & Brand Development

“The Good was one of the only agencies we evaluated that could explain, in detail, the process they would use to help us get the results we desired.”

Leo Strupczewski, Vice President of Marketing