Content Writer (Freelance)

Here’s the opportunity for you. We’re a nimble and lean marketing team who hustles hard to produce relevant, useful, and engaging content. You’ll be writing industry-leading long-form content that’s informed by our data, expertise, and research – and perfectly tailored to our ecommerce marketing audience. You’ll make a meaningful and measurable contribution to educating ecommerce brands everywhere.


The Content Writer (Freelance) role is responsible for working with the marketing team to deliver detailed relevant ecommerce and conversion insights that will both inform visitors and attract new leads.

This entails using writing skills to compose clear, specific, engaging content with the goal of informing ecommerce leaders on how conversion rate optimization can help maximize their effectiveness.

This role should be passionate and familiar with the following areas as they relate to ecommerce:

  • Data and analytics
  • UX
  • A/B testing
  • User testing
  • Heat mapping
  • Conversion Rate Optimization

Think of content along the lines of NNGroup, Baymard, Optimizely, Shopify Plus, BigCommerce, and other related content.

This position reports to Director of Marketing.

Applications without a cover letter, or not submitted via the link included in this posting, will not receive a response.


A qualified candidate for this role will exhibit the following:

  • Able to write technical yet highly readable articles on a regular basis
  • Journalist or similar writing background preferred but not required

Core Values

At The Good we thrive by holding true to three core values that we expect every team member to uphold in themselves, and one another:

  • Be a force for change. We find opportunity in every challenge and take action to make things better.
  • Make improvements, not excuses. We hold each other accountable to grow through practice, not perfection.
  • Inspire by example. We challenge each other to risk temporary setbacks in pursuit of lasting progress.

About The Good

A little about our “Why”.

At The Good we know what ecommerce leaders really want is to have a website that produces a lot more revenue from their existing traffic. In order to do that, they need to convert more of their website visitors into buyers. The problem is, they don’t know how to get their conversion rate to the next level which makes them feel frustrated and stuck.

We believe every ecommerce leader deserves a clear path that helps them realize their website’s true conversion potential. We understand how challenging it can be to take an existing website to its next level, which is why for almost 10 years we have been helping ecommerce sites increase their conversion rates without the need to increase traffic.

In fact, we’ve written the book on it: Stop Marketing, Start Selling.

We are proud to be a certified B-Corporation.

B Corps are a new type of company that uses the power of business to solve social and environmental problems. While The Good has sought to hold ourselves to higher standards as a matter of principle, the certification has helped to add another layer of outside accountability and transparency. B-Corp has evaluated how our practices impact our employees, their community, the environment, and our customers. To learn more about our certification, check out The Good’s B Corp profile.

Learn more about The Good.

Recruiters: please no emails or phone calls.

Location: this is a remote position, but you must be able to occasionally meet virtually during Pacific Standard Time (PST) normal working hours.

Applications are only accepted at: