Welcome, Shopify Compass members!


Claim your FREE digital copy of our book in just a few clicks.

Stop Marketing, Start Selling is a step by step guide to doubling online conversions and revenue.

After 11+ years of striving to create the perfect model for ecommerce websites, we have captured the philosophy, process, and tactics that have allowed us to deliver double-digit ROI for our clients consistently.

And now we’re giving it all away.

Claim your free copy with promo code ‘SHOPIFY21’

This book outlines a digital process that offers companies flexibility, rapid learning, and constant iteration towards better website performance.

Leverage our battle-tested process to:

  • Build websites that convert more visitors into buyers
  • Create content that converts
  • Boost customer engagement
  • Overcome channel conflict
  • Win more loyal customers

Enter the promo code ‘SHOPIFY21’ during checkout to get over a decade of field-tested conversion lessons and insights for free.

“This book is a practical, no-nonsense approach to putting the needs of your customers first. It may not always tell you what you want to hear, but it certainly does tell you what you need to hear.

Gerry McGovern, Author, CEO of Customer Carewords

Hey, Shopify Compass Members!

For a limited-time, The Good is offering members of the Shopify Compass community a free copy of our book, Stop Marketing, Start Selling.

To claim your free ebook, enter the code ‘SHOPIFY21‘ at checkout. 

$15.99 $0 with discount code

About the book

The basic value proposition of any business is to help people get what they want. A website is no different.

Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns.

If they’re on your site, your marketing already worked. Now it’s time to help them get what they came for.

The future of effective web design (and profitable websites) begins with your customer. Creating web experiences that save them time will earn you more money.

First, however, you have to know who they are, what they want, and how best to serve it to them.

This book will help you grow your revenues by better understanding and serving your prospects and customers.

About The Good

The Good is an ecommerce conversion rate optimization firm that helps brands exponentially grow their online sales.

We’ve spent 11+ years developing, testing, and improving methods to increase conversion rates and grow revenues online.

The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more.

In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

We improve your conversion rate turning more visitors into buyers.

Xerox logo


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Bell Helmets


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Easton Baseball


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Snow Peak


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Klean Kanteen


mobile increase